Food Packaging Functionality And Sales Impact
The client wants to understand how packaging functionality affects consumer sensitivity and sales across India, Bangladesh, and ASEAN. The scope of the study is as follows:
• Preservability, Usability, And Storability Of Packaging
• Region-specific Adaptations In Packaging Design
• Evaluation Methods For Assessing Packaging Effectiveness
• Sales Impact Of Content-form Or Packaging Changes
• Practical Evidence And Case Studies Highlighting Packaging Features That Drive Sales
• Variations In Packaging Requirements Across Regions And Channels
A customized wheelchair retailer analysis report was delivered, featuring:
Packaging Functionality Sensitivities By Region (India, Bangladesh, ASEAN)
• Preservability, usability, and storability factors
• Region-specific priorities in packaging design
Evaluation And Adaptation Practices
• Methods used by manufacturers and retailers
• Third-party testing and adaptation approaches
Case Study Compilation
• Packaging changes (material, closure, format) and their sales impact
• Evidence on shelf performance outcomes
Key Sales Drivers Beyond Functionality
• Branding, price, and availability considerations
• Region-specific packaging priorities
Primary Research:
• Conducted interviews with packaging and commercial stakeholders across the target regions
• Interviewees included category leads (packaging R&D), packaging specialists, quality control officers, senior supply-chain/product managers, demand-planning managers, and other relevant practitioners
• Semi-structured interviews focused on functional attributes (preservability, usability, storability), evaluation protocols, third-party testing/adaptation practices, and observed sales impact of packaging changes
Secondary Research:
• Reviewed company case studies, internal evaluation frameworks shared by respondents, and available market references to validate interview inputs
• Collected and synthesized real-world case studies of content-form or packaging changes and their measurable effects on sales and shelf performance
• Enabled the client to prioritize packaging features for redesigns to maximize sales uplift
• Provided case studies and evaluation methods as evidence to support internal business cases for packaging investment
• Delivered actionable findings for immediate use by product and commercial teams in pilot designs and retailer conversations