Analysis On Radio Broadcast Operators In Tier-1 And Tier-2 Cities In India


The client wants to conduct a market study in India in order to better understand the current state of radio broadcast operators and the challenges they face in terms of broadcast equipment in order to partner with them and provide better technology. For this purpose the client wanted us to analyse the:
• List of top radio broadcast operators per city in India
• Analysis of each broadcast operator from the list in terms of Revenue, Listenership, Broadcast equipment that is currently in use, Challenges that the broadcasters are currently facing, Others
• Analysis On The Growth Of around 15 major Tier 1 and Tier 2 cities media platforms
• Identification of industry trends and innovations, and others


Research findings were delivered as a custom report including:
• List Building Of Radio Broadcast Operators
• Analysis On Each Radio Broadcast Operator
• Analysis On The Growth Of Tier-1 And Tier-2 Cities
• Others


We used the following secondary and primary sources to gather the required information:
Secondary research
• Websites of radio broadcast operators
• Associations Association of Radio Operators for India (AROI)
• Databases such as Statista, TBRC’s inhouse database and others
• Annual reports and other filings
• Digital magazines such as Times of India, Economic Times and others
• Other public and paid secondary sources
Primary research
• Broadcast partners
• Technical heads
• Other senior executives

Client Benefits And Feedback

The client was very satisfied with the report as it gave a comprehensive understanding of the equipment used by major radio broadcast operators in India as well as the challenges faced by them